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Intersec 2025 – Esteri CAFS 2500 Takes Center Stage

Dubai once again attracted tens of thousands of visitors and a vast number of exhibitors last week as Intersec 2025 took place at the Dubai World Trade Center from January 14–16, marking its 26th edition. As per tradition, we participated in the event, sharing a booth with our U.S. partner, Darley. A big thank you to all our visitors and partners—see you again next year!

Intersec is one of the world’s largest exhibitions showcasing security, safety, and firefighting solutions. Held under the patronage of HH Sheikh Mansoor Bin Mohammed bin Rashid Al Maktoum, the event has become a cornerstone of the industry, and we are always delighted to take part.

This year, the spotlight at our booth was rightfully on our latest innovation, the Esteri CAFS 2500, which represents the cutting edge of foam-based firefighting technology. The unit seamlessly integrates our renowned Esteri® fire pump with a top-tier compressed air foam system (CAFS), delivering unmatched firefighting performance.

Emil Kalliomäki of International Sales at Esteri Group (left), and Ilkka Paatere, lead designer of the Esteri CAFS 2500, proudly showcase the groundbreaking product.

Our second featured product at the show was the TR-75 SHC water monitor, equipped with a TR-75H nozzle—both standout products glowing in striking red and metallic hues under the exhibition lights.

But above all, the trade show provided an invaluable opportunity to meet new contacts, engage with prospective customers, and strengthen partnerships. We shared our booth with Darley, one of the leading U.S. manufacturers of firefighting equipment—a company with a prestigious legacy dating back to 1908. It was a true honor to exhibit alongside such an industry powerhouse!

A Strong Lineup of Innovations

In addition to engaging visitors at our booth, we explored the latest advancements in the fire and security sectors. One of the major highlights of Intersec’s firefighting segment was the presence of NAFFCO (National Fire Fighting Manufacturing), a global player operating in over 100 countries. Their booth was nothing short of spectacular, featuring cutting-edge innovations and an impressive visual display.

Flashing LED screens and a wide array of innovations—NAFFCO showcased its scale and versatility.

NAFFCO’s booth was illuminated by dynamic LED walls displaying promotional content, while a massive LED sphere at its center drew attention. Among the showcased innovations were a fully electric emergency response vehicle, a zero-emission ambulance, and a heavy-duty drone designed for extreme conditions—just a glimpse of the future of emergency response technology.

Airbus-designed helicopter for NAFFCO (scale model at the exhibition) specifically built for firefighting missions.

Across the vast exhibition halls, numerous exhibitors showcased their latest solutions, with a particularly strong presence from Chinese manufacturers. One notable trend was the rise of unmanned robotic firefighting vehicles, some of which feature capabilities suited for military applications—a clear sign of an evolving market.

We were also pleased to reconnect with our partner brands, such as Fomtec and Padtex, whose products are available in Finland through Esteri Group.

Padtex fire blankets, available through Esteri Group in Finland, are specifically designed for extinguishing EV fires but are also suitable for vehicle fires of all types.

For a comprehensive overview of the show, we recommend browsing International Fire Buyer’s January edition, which highlights key exhibitors and featured products (check out page 68 for our presence). We were also prominently covered in multiple industry publications, including International Fire and Safety Journal, where our latest innovations are featured starting on page 100.

Esteri CAFS 2500 has received extensive media coverage across leading industry publications.

Gaining Insights for This Year and Beyond

Despite his young age, Emil Kalliomäki of Esteri Group’s International Sales, is already a seasoned trade show professional, having hosted at Intersec three times. His experience also includes the ESS trade show in Birmingham, UK, and AFAC in Australia.

The day before the event, final booth preparations were still in full swing, with high-visibility vests everywhere. This year, however, everything ran smoothly, with our shipment arriving on time—unlike last year, when the stress levels were high right up until the show’s opening, Kalliomäki recalls.

“From a personal perspective, Intersec 2025 was a great success. We achieved our objectives, which is always key,” says Kalliomäki.

While many in the industry argue that Dubai trade shows are more about networking than direct sales, Intersec remains one of the best events globally for building relationships—a sentiment Kalliomäki echoes.

“In Dubai, you don’t close deals as quickly as at some other trade shows, but in terms of networking, prospecting, and relationship-building, Intersec is an absolute must,” he explains.

Kalliomäki was also impressed by the innovative products on display and emphasized the strong reputation of Nordic companies in the industry:

“We are known for being pioneers. It’s an honor to be part of this legacy, and it’s essential that we continue to uphold this reputation,” he concludes.

The Esteri team in action! Emil Kalliomäki (left), Esteri Group Chairman Iivari Kalliomäki, Lead Product Developer Ilkka Paatere, and Darley’s Ryan Darley engage in discussions around the brand-new Esteri CAFS 2500.

Esteri Group extends its gratitude to Intersec’s organizers, visitors, and partners. A special thank you to Darley’s highly skilled and experienced team, with whom we had the pleasure of showcasing our expertise and industry-leading products.

It’s always a privilege to be part of Intersec. We look forward to returning next year—to represent not only our company but also the excellence of Finnish firefighting technology on the global stage!

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